Franchesca Michaela Antonio's Blogs

Franchesca Michaela Antonio

Head of Marketing

Franchesca Antonio is Head of Marketing at Affinity MSP, leading brand, content, digital strategy, and campaign development. She specialises in making complex technology topics clear and accessible for business audiences.

Extended Bio

  • Franchesca specialises in B2B marketing, content strategy, digital experience, brand development, and campaign planning.
  • At Affinity MSP, she leads marketing across website content, thought leadership, campaigns, and digital strategy, with a focus on managed IT, cybersecurity, cloud, and business technology.
  • She holds an MBA from Hult International Business School and has completed professional development in AI through Anthropic.

Educational Background

  • Hult International Business School, Master of Business Administration (MBA)
  • University of Santo Tomas, Undergraduate studies

Social Media Links

  • LinkedIn Franchesca Antonio, MBA: Click here
  • Affinity MSP Contributor to website content, thought leadership, and marketing resources: Click here

Articles by Franchesca Michaela Antonio

7 Signs Your MSP Is Slowing Down Your Business

A new starter cannot log in on day one. A simple software request takes two weeks to action. A security recommendation arrives as a vague warning rather than a plan. None of these things will show up on an invoice, but together they tell you something an invoice never will: your MSP relationship has stopped removing friction from the business and started adding to it.

Why Sydney’s Boom Means More Complexity for IT Teams

Sydney has plans to get considerably busier.

Under the City of Sydney's Economic Development Strategy 2025–2035, the city is targeting 200,000 new jobs by 2036. More tellingly, 70% of those jobs are intended to come from knowledge and innovation-intensive industries.

Let’s Work Together

Whether you need fully managed IT services or support for your in-house team, the people at AffinityMSP are here to make your day easier.

Reach out, and let’s start a conversation.

Let’s talk